Marketing Systems That Don’t Let Leads Slip Through the Cracks

For contractors who are tired of chasing cold leads and wasting money on marketing that doesn’t work. We help you get found online, stay top of mind, and close more jobs — without the tech headaches.

Marketing For Contractors

We specialize in making businesses like yours more money. Let's start with an audit of your current marketing.

Most Contractors Lose Leads Every Day and Don’t Even Know It

  • No-show estimates and ghosted follow-ups

  • No system for reviews or referrals

  • A confusing online presence that turns off buyers

  • Wasted ad spend without tracking what works


“If you're running your business off referrals, you're sitting on untapped gold.”

Our 3-Step Clarity System Simplifies Your Marketing

  • Step 1: Build the Foundation

    • Simple website that converts

    • Missed Call Text Back

    • CRM + lead tracking dashboard

    • Review automation + notifications

  • Step 2: Get Found Online

    • Local SEO + Google Business optimization

    • Reviews pushed to listings

    • Tools to dominate the map pack

  • Step 3: Blanket the Market

    • Retargeting & brand ads

    • Follow-up with emails + texts

    • Automate word-of-mouth at scale

Built for Home Service Pros Who Want to Grow Smart

Contractors we work best with:

  • Foundation Repair & House Leveling Pros

  • Roofers & Remodelers

  • HVAC Contractors

  • Deck, Fence, or Window/Door Contractors

Contractor

Website Design & Development

Contractor Websites Must Show:

  • What you do.
  • How to contact you.
  • Why you are different.
  • What past customers think.

Zach Abshire

"Working with Southpaw Automation has really changed the way we handle the phones and some of our processes before the site visit. Once we were onboard and could manage the volume, Justin turned up the heat. The leads are coming in, we are on top of them, and we are currently 6 weeks out. Looking to hire another crew in the spring. If you want to grow or just get more organized, then you need to give Southpaw Automation a call."

Built for Home Service Pros Who Want to Grow Smart

Contractors we work best with:

  • Foundation Repair & House Leveling Pros

  • Roofers & Remodelers

  • HVAC Contractors

  • Deck, Fence, or Window/Door Contractors

Search Engine Optimization (SEO)

Most contractors don't have a problem talking to people about the types of projects that they enjoy doing, but struggle figuring out how to tell the search engines what they love to do.


Search engine optimization makes your business pop up when someone searches for "home remodeling contractor near me".


SEO is a long term strategy that should not be neglected.

Search Engine Optimization (SEO)

Most contractors don't have a problem talking to people about the types of projects that they enjoy doing, but struggle figuring out how to tell the search engines what they love to do.


Search engine optimization makes your business pop up when someone searches for "home remodeling contractor near me".


SEO is a long term strategy that should not be neglected.

Paid Advertising

Paid Advertising is the fastest way to get your phone to ring and test the market. Often contractors will use platforms like Facebook and Google to reach new customers when their site isn't optimized and they need more customers. Paid Advertising also makes sense to use after a recent storm has hit the area. Paid Advertising is a short term strategy that can carry you while your website is being optimized or get you a boost in phone calls and form fills when you need it most.

Paid Advertising

Paid Advertising is the fastest way to get your phone to ring and test the market. Often contractors will use platforms like Facebook and Google to reach new customers when their site isn't optimized and they need more customers. Paid Advertising also makes sense to use after a recent storm has hit the area. Paid Advertising is a short term strategy that can carry you while your website is being optimized or get you a boost in phone calls and form fills when you need it most.

Reputation Management

Most contractors get their business through word of mouth referrals. These referrals are some of the easiest deals to close, because trust is already built. Contractors that have systems in place to ask for customer testimonials build trust with customers looking for their services. Think about the last time that you bought something online... You checked out the reviews before you made the purchase.


Customers buy from businesses that they trust. If you have no reviews online, then it is hard for them to take action and even pick up the phone to talk with someone.

Reputation Management

Most contractors get their business through word of mouth referrals. These referrals are some of the easiest deals to close, because trust is already built. Contractors that have systems in place to ask for customer testimonials build trust with customers looking for their services. Think about the last time that you bought something online... You checked out the reviews before you made the purchase.


Customers buy from businesses that they trust. If you have no reviews online, then it is hard for them to take action and even pick up the phone to talk with someone.

Email Marketing

When used properly, emails can effectively grow any contractors business. People get annoyed with too many emails only if they are not pertinent to the past, present, or future customer. 10 things a homeowner should consider when hiring a contractor... 5 Reasons why you shouldn't let your roof leak linger... Consider 84 month payment plan, same as cash... Refer a friend and save.


Staying in the customer's inbox before and after the site visit keeps you top of mind when they are making the decision. Keeping in contact after the job is done, generates referrals and raving fans. Email marketing is still alive and very effective for contractors.

Social Media Management

Gathering followers and raving fans builds trust and lets the world know what you do for a living. Simply letting people know the type of work that your business does is the first step. Repurposing posts from your social media, or blogs, or customer testimonials are all part of driving phone calls and money into your bank account. Southpaw Automation connects its efforts to helping you build your business. We want to talk to you.

Social Media Management

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Email Marketing

When used properly, emails can effectively grow any contractors business. People get annoyed with too many emails only if they are not pertinent to the past, present, or future customer. 10 things a homeowner should consider when hiring a contractor... 5 Reasons why you shouldn't let your roof leak linger... Consider 84 month payment plan, same as cash... Refer a friend and save.


Staying in the customer's inbox before and after the site visit keeps you top of mind when they are making the decision. Keeping in contact after the job is done, generates referrals and raving fans. Email marketing is still alive and very effective for contractors.

Social Media Management

Gathering followers and raving fans builds trust and lets the world know what you do for a living. Simply letting people know the type of work that your business does is the first step. Repurposing posts from your social media, or blogs, or customer testimonials are all part of driving phone calls and money into your bank account. Southpaw Automation connects its efforts to helping you build your business. We want to talk to you.

"Working with Southpaw Automation has really changed the way we handle the phones and some of our processes before the site visit. Once we were onboard and could manage the volume, Justin turned up the heat. The leads are coming in, we are on top of them, and we are currently 6 weeks out. Looking to hire another crew in the spring. If you want to grow or just get more organized, then you need to give Southpaw Automation a call."

-Zach Abshire